Case studies
Heureka.cz: Accelerating Personalized Marketing with Samba.ai
Highly effective web and email personalization
Dramatically accelerated campaign preparation
Increased creativity and operational efficiency through automation
“While campaign preparation used to take days, now it’s only a matter of hours. Samba is a huge time-saver, while at the same time the catalyst that opens up much more space for creativity and overall work efficiency.”
Marek Dobrý
Brand Manager, Heureka.cz
Heureka.cz
Heureka.cz
Heureka.cz, founded in 2007, is the largest online price comparison and shopping advisor platform in the Czech Republic and Slovakia. With over 4 million monthly unique users and a catalog of more than 29 million products, Heureka helps shoppers make informed purchasing decisions while promoting verified and reliable e-shops. Despite its size, the company maintains a startup mindset, employing over 150 professionals and driving hundreds of millions of CZK in annual revenue.
Challenge
As Heureka grew, its marketing team faced increasing complexity in managing personalized campaigns across millions of users and products. Traditional campaign preparation was slow and required significant manual effort, limiting their ability to react quickly to changing market dynamics or user behavior. The company needed a scalable solution that could automate personalization while empowering its marketing team to focus on strategy and creativity instead of repetitive execution.
Solution
Heureka partnered with Samba.ai to transform its digital marketing operations. Using Samba’s AI-driven personalization platform, the company began leveraging automated behavioral triggers, dynamic content recommendations, and personalized email and web experiences. A small team of three marketing specialists now handles campaign preparation and execution, supported by real-time AI insights that adapt content to each user’s preferences.
Heureka also plans to expand its use of Samba’s Flow Campaigns, enhancing customer journeys with deeper personalization as it evolves from a price comparison site into a comprehensive shopping advisor and inspiration hub.
“Even as we grow, Samba continues to successfully meet our demanding requirements. And whenever we needed help figuring something out, their reliable, friendly support team was there to assist us or provide training. Samba is really easy to use so everyone can learn to work with it really quickly!”
Marek Dobrý
Brand Manager, Heureka.cz
Heureka.cz
Results
Benefits
Through Samba.ai, Heureka achieved faster campaign deployment, improved personalization accuracy, and increased creative capacity within its marketing team.
- Campaign preparation time reduced from days to hours.
- Streamlined workflows enabling a lean, three-person marketing team.
- Advanced personalization through real-time behavioral data.
- Greater focus on strategy and creative execution.
- Responsive and friendly support from Samba.ai ensuring smooth implementation and user adoption.
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What can Samba.AI help you with?
- Automate your marketing channels with AI Autopilot
- Run your omnichannel marketing activities with Flow Campaigns
- Drive your customers to finalize their purchase
- Turn first-time visitors into loyal clients with Welcome Campaigns and AI web personalization