Case studies
How První Lékarna Boosted Sales by 76% with Automated Personalization
76% increase in total sales turnover
84% increase in total orders
55% open rate on automated “Shopping Interest” campaigns
“We value the effortless and quick preparation of campaigns, where we save precious time and resources. We’re still learning how to make the best use of Samba and know we can achieve even higher numbers moving forward. I would like to personally thank the support team, which has been incredibly pleasant and helped us with the integration of Samba into our e-shop and continues to come up with new suggestions for improving our current campaigns.”
Ing. Jiří Černý
Head of Marketing, První Lékárna
První Lékárna
První Lékárna
První Lékárna is one of the leading online retailers of health and beauty products in the Czech Republic. Their e-shop offers a wide selection of cosmetics, medical supplies, and nutritional supplements that cater to the everyday needs of thousands of customers seeking trusted healthcare and wellness products.
Challenge
Before adopting Samba, První Lékarna was determined to strengthen customer engagement through email marketing. However, creating and distributing personalized campaigns manually was time-consuming and unsustainable. The marketing team wanted to introduce customized offers and special promotions for each customer but lacked an efficient way to automate this process and optimize campaign performance.
Solution
To overcome these challenges, První Lékarna implemented Samba’s Autopilot feature, which automatically analyzes customer behavior, generates personalized product recommendations, and distributes targeted email campaigns.
Each customer now receives tailored product suggestions and offers without manual effort from the marketing team.
Beyond Autopilot, První Lékarna also integrated additional Samba features:
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Smart triggers, including the Repeat Orders trigger for consumable products and the Abandoned Cart trigger, which reminds customers of items left in their cart.
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Web personalization, allowing dynamic product recommendations on the homepage and specific product pages to increase conversions and average order value.
This seamless automation significantly improved both campaign efficiency and customer satisfaction.
“In the reporting period of about two months, we saw an 84% increase in orders and a 76% increase in sales turnover. The results were truly beautiful.”
Ing. Jiří Černý
Head of Marketing, První Lékárna
První Lékárna
Results
Benefits
With Samba’s automated personalization, První Lékarna transformed its digital marketing performance:
- 84% increase in total orders within just two months
- 76% growth in sales turnover
- 55% open rate for “Shopping Interest” campaigns and 47% for “Abandoned Cart” emails
- Enhanced customer engagement and repeat purchase rates
- Substantial time savings for the marketing team through campaign automation
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What can Samba.AI help you with?
- Automate your marketing channels with AI Autopilot
- Run your omnichannel marketing activities with Flow Campaigns
- Drive your customers to finalize their purchase
- Turn first-time visitors into loyal clients with Welcome Campaigns and AI web personalization