Case studies
Sport-Max grew revenue from Samba.ai by 30.5% YoY in two months by launching Flow campaigns
30.5% YoY revenue growth
Higher retention through automation
Less manual work on campaigns
“Thanks to Autopilot, we no longer have to build newsletters manually from scratch. The right segments and relevant products are selected automatically.”
Sport-Max.pl
About the company
Sport-Max is an established Polish e-commerce retailer specializing in sports nutrition, supplements, and fitness products, operating since 1993. Through Sport-Max and its international store Sport-Max EU, the company offers more than 7,000 products from 135+ global brands and serves customers across Poland and Europe. With over 30 years of market experience, 800,000+ fulfilled orders, and marketplace presence on platforms like Allegro and eBay, Sport-Max has built a strong reputation as one of Poland’s most established independent fitness retail brands.
Initial situation and challenges
Before implementing Samba, Sport-Max was looking for a way to better use customer purchase history and transactional data to drive repeat purchases. Regular newsletter communication was important, but creating campaigns manually, selecting segments, and choosing products required significant time and ongoing attention. At the same time, the team saw untapped retention potential typical for FMCG products, where customers reorder on predictable cycles. They needed a solution that could process large data volumes, react to customer behavior automatically, and deliver personalized communication without manual intervention.
Main challenges:
- Large data volumes: The team needed a robust platform capable of processing high volumes of customer and transactional data.
- Manual newsletter production: Building newsletters, selecting segments, and choosing relevant products took too much time.
- Limited use of purchase history: The business wanted to trigger communication based on previous purchases and actual buying cycles.
- Retention opportunity in FMCG: Customers reorder regularly, but without automation, it was difficult to engage them at the right moment.
- High cart abandonment: Recovering abandoned carts was essential, especially in a category where cart abandonment is common.
Solution
Sport-Max implemented Samba as the foundation for its retention and lifecycle communication. Together with Samba, the team launched flow campaigns and configured ready-made automations designed specifically for FMCG use cases. Newsletter creation was moved to Autopilot, which automatically selects the right audience segments and populates emails with relevant products. At the same time, transactional automations were deployed across the customer lifecycle, helping the team move from manual campaign execution to a largely automated retention model.
Key elements of the solution:
- Autopilot newsletters: Automatic segment selection and product population removed the need to build newsletters from scratch.
- Consumption-prediction flows: Automated replenishment reminders are sent just before customers are expected to run out of products.
- Time-based transactional automation: Flows track the exact number of days since the last purchase and trigger follow-up communication automatically.
- Cross-selling automation: Relevant cross-sell offers are triggered based on previous transactions.
- Abandoned Cart workflows: Continuous cart recovery flows help recover otherwise lost revenue.
- Shopping Intention automation: Ongoing behavioral flows identify buying intent and trigger relevant communication.
“The combination of replenishment reminders, cross-selling, and cart recovery created a retention loop that fits our FMCG business perfectly.”
Sport-Max.pl
Results
Measurable benefits
The impact became visible quickly after launching flow campaigns for key products. The first significant revenue uplift appeared within just 90 days of deployment. Over the February to March comparison period, revenue generated directly through Samba automations showed strong year over year growth, contributing to overall business growth. At the same time, the marketing team significantly reduced the time required to create and send newsletters, while retention activities became largely hands-off.
- 30.5% YoY growth in Samba revenue: Revenue generated directly through Samba automations increased by approximately 30.5% year over year.
- 30% YoY overall revenue growth: Samba contributed to the store’s broader year over year revenue growth.
- First uplift within 90 days: The first significant boost came within just three months of deploying flow campaigns.
- Significant time savings: Newsletter creation and segmentation became largely automated through Autopilot.
- Automated retention at scale: Consumption reminders, cross-selling, and cart recovery now run continuously without manual intervention.
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What can Samba.AI help you with?
- Automate your marketing channels with AI Autopilot
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