Case studies
Kytary.cz Driving Multi-Market Personalization with Samba.ai
Expanded AI-driven marketing automation across 10 countries and languages
Streamlined marketing operations with only two copywriters
Increased ROI through cost-effective automation and reduced manpower needs
“We’ve been using Samba for over two years now and we’re more than satisfied with it. The platform helps us operate efficiently across multiple markets while maintaining personalized communication with our customers.”
Filip Černý
Marketing Director, Kytary.cz
Kytary.cz
Kytary.cz
Kytary.cz is one of the largest musical instrument retailers in the Czech Republic. Founded in Prague, the company serves both beginners and professional musicians through an extensive online store and retail locations. Over time, Kytary.cz has expanded beyond the Czech market, now operating in 10 European countries with localized e-shops in 10 different languages.
Challenge
As Kytary.cz continued its international expansion, managing consistent and relevant marketing communication across multiple countries became increasingly complex. The marketing team needed a solution that could:
- Personalize campaigns for different customer segments and languages
- Automate repetitive marketing processes
- Maintain high ROI without expanding the marketing team
Their existing email tools lacked the level of automation, flexibility, and personalization needed to support their growing international presence.
Solution
Kytary.cz discovered Samba.ai while searching for a robust marketing automation platform. After A/B testing several options, Samba proved to be the most versatile and powerful.
Initially adopted for email marketing using its intuitive WYSIWYG editor, Kytary soon expanded its use of Samba to include:
-
AI-powered personalization across online channels
-
Automated product recommendations and personalized widgets
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Behavior-based triggers, such as abandoned cart recovery campaigns
With Samba’s automation tools, Kytary’s team could manage marketing campaigns for 10 markets with only two copywriters, while the Marketing Director continuously monitored and optimized results.
“Every modern company should look to new technology like Samba to evolve.”
Filip Černý
Marketing Director, Kytary.cz
Kytary.cz
Results
Benefits
By adopting Samba.ai, Kytary.cz gained the ability to deliver personalized, automated marketing at scale while maintaining efficiency and a strong return on investment.
- AI-driven automation across 10 countries and languages
- Improved ROI with significantly lower operational costs
- Personalized campaigns tailored to diverse customer segments
- Reduced manual workload and faster campaign deployment
- Scalable solution supporting continuous international growth
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