Case studies
Parfemy SP (renamed to Zivada.cz) Enhanced Efficiency and Reduced Marketing Costs with Samba
Significant cost reduction through marketing automation
Campaign preparation time optimized
Better results than previous, more expensive solution
“We chose Samba not only because of great references but primarily because of the possibility for personalized communications that target each customer with offers on the products they like best. Samba has helped us save time by automating campaigns and we still have room for improvement. We’ve just started using Autopilot and have already achieved better results than those with competitor solution, which was also more expensive.”
Roman Semora
Marketing Specialist, Parfemy-sp.cz
Parfemy SP (renamed to Zivada.cz)
Parfemy SP (renamed to Zivada.cz)
Parfemy-sp.cz (renamed to Zivada.cz), part of SP Venture Group, is one of the largest online retailers of perfumes and cosmetics in Central and Eastern Europe. The company serves both B2C and B2B customers, ranging from small e-shops to beauty salons. While their primary focus is on the Czech, Slovak, and Polish markets, they are actively expanding into Hungary and Romania. SP Venture Group achieves hundreds of millions of crowns in annual revenue and maintains an impressive 25% yearly growth rate.
Challenge
Parfemy SP operates in a highly competitive market where efficiency and low margins are crucial. Without a dedicated in-house marketing team, they relied on an external agency for performance marketing.
However, they needed a cost-effective solution that could deliver strong results without the need for a full-time email marketing specialist. Their goal was to personalize customer communication, reduce campaign preparation time, and improve ROI while keeping operational costs low.
Solution
The marketing agency recommended Samba as the ideal platform due to its excellent price-to-performance ratio and advanced automation and personalization features.
With Samba Autopilot, Parfemy SP can now:
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Automatically personalize product recommendations and offers for every customer
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Run consistent, effective marketing campaigns without manual input
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Effortlessly balance automated communications with custom, one-time campaigns
Even at the early stages of using Autopilot, Parfemy SP reported better results compared to their previous, more expensive competitor solution.
“Samba allows us to work efficiently. Whatever the situation, we always have high-performing marketing campaigns running. The investment in Samba paid off and I strongly recommend it.”
Roman Semora
Marketing Specialist, Parfemy-sp.cz
Parfemy SP (renamed to Zivada.cz)
Results
Implementing Samba transformed Parfemy SP’s marketing workflow and efficiency:
- Substantial reduction in marketing costs
- Optimized campaign preparation, freeing time for creative initiatives
- Automated high-performance campaigns running continuously
- Improved personalization and stronger customer engagement
- A flexible system that performs well even with limited marketing resources
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