Introduction
We have prepared a set of sample templates for the upcoming Valentine’s Day and some tips on how to use the templates correctly.

???? Tips for Successful Valentine’s Day Emailing
✅ Use customer segmentation in Samba for a catchy email subject line – e.g. “Love is in the air: Exclusive Valentine’s Offer ????” Higher relevance in the email subject line will increase the open rate of your campaign.
✅ Personalize – use Samba’s features to address customers by name and recommend products based on their interests.
✅ Don’t forget the CTA (call-to-action) – for example. “I want a discount,” “Choose a gift,” or “Book a romantic dinner.”
✅ Don’t forget the CTA (call-to-action) – for example. “I want a discount,” “Choose a gift,” or “Book a romantic dinner.”
???? Bonus tip: Use scenarios in Samba and prepare the entire email sequence. The first email as a teaser, the second with the offer, and the last one as a “last chance.”

???? What types of Valentine’s Day emails can you send?
1️⃣ Special offers and discounts
For example: “Celebrate Valentine’s Day with a 10% discount on gift packages!” This type of email works great if you sell products suitable as gifts.
2️⃣ Romantic inspirations
For example: “Don’t know what to give your partner? We have 5 great tips for you!” Customers appreciate inspiration – you can recommend products, services, or experiences.
3️⃣ Exclusive offer for loyal customers
For example: “Just for you: Valentine’s Day 15% discount on the entire range.” Personalized offers based on purchase history can be very effective.

As always, send an email to support@samba.ai or use our internal online help to have the templates added to your account.