# Samba AI

> Makes Your Digital Marketing Superior


## Posts

- [Marketing Metrics That Matter: Turning Data Into Retention Driven Growth](https://www.samba.ai/marketing-metrics-that-matter-turning-data-into-retention-driven-growth/): Customer Retention Metrics That Really Matter For Ecommerce CMOs If you are a CMO or marketing leader, your dashboards are probably full of good looking numbers: CTR, ROAS, number of orders, email opens. They are easy to report, but dangerously easy to misinterpret. You can run campaigns that look perfect on paper and still be losing money or silently burning through your customer base. This article shows how to move from vanity metrics to a metric stack that actually drives profitable, retention led growth, and how a platform like Samba.ai can help you automate the actions behind those insights. From […]
- [Webinar Summary: Using AI Agents In Marketing To Run Campaigns With Less Manual Work](https://www.samba.ai/webinar-summary-using-ai-agents-in-marketing-to-run-campaigns-with-less-manual-work/): Marketing teams are nowadays being squeezed from both sides. Customer acquisition is getting harder and more expensive, while expectations for personalization keep rising. At the same time, most organizations are still running campaigns with a mix of spreadsheets, disconnected tools, and workflows that require too many manual handoffs. In our recent webinar with Stefan Jacák (CEO, YNK Media) and David Vyskocil (CEO, Samba.ai), one message came through clearly: the next efficiency leap will not come from “more automation rules”. It will come from AI agents that can prepare most of the work, propose better decisions, and help teams execute faster […]
- [Webinar Summary: How to Turn Website Visitors Into Paying Customers](https://www.samba.ai/how-to-turn-website-visitors-into-paying-customers-through-data-and-personalization/): High website traffic may look great in your dashboards, but if only a small fraction of those visitors actually converts, you are paying for attention instead of growth. This challenge is common across ecommerce: performance ads bring people in, analytics tools report session metrics, but the business outcomes still feel underwhelming. This article summarizes the most valuable insights shared during the recent webinar led by David Vyskočil, CEO of Samba.ai, and Petr Vondrlík, CEO of Loyaltiq.The goal of this blog post is to highlight the real lessons from the data, experiments and long-term practice they discussed. Why Traffic Alone Does […]
- [6 Tips to Master Email Marketing Campaigns Today, with Little to No Effort](https://www.samba.ai/marketers-in-2021-our-top-priorities-are-personalization-and-segmentation/): Update 2025:Since this article was first published in 2021, email marketing has evolved significantly. Artificial intelligence now powers hyper-personalized content, predictive segmentation, and automated customer journeys across channels, from email to SMS and social. Yet with over 4.6 billion active email users worldwide in 2025, email remains one of the highest-ROI marketing channels, outperforming many newer platforms in engagement and conversions. The core principles in this article (namely personalization, segmentation, and automation) are still the foundation of successful email marketing today. ———-Original article———- Email marketing these days… I know what you think. Am I serious? Emails in 2021, who keeps […]
- [How AI algorithms can help digital marketers boost their business](https://www.samba.ai/how-ai-algorithms-can-help-digital-marketers-boost-their-business/): According to current stats, there are over 4.6 billion internet users worldwide nowadays. And even though we are all similar in many ways, every single person out there is unique with individual needs, preferences, and hobbies. Therefore, everybody is expecting to find something else on the web. In other words, every user has a different view on what an ideal customer experience should look like. Obviously, for human beings, it’s simply out of the realm of possibility to approach every single user in a personal manner. Luckily, thanks to big data, deep analytics, artificial intelligence (AI), and machine learning, the […]
- [How to use e-commerce's data you already have to grow your sales?](https://www.samba.ai/how-to-use-e-commerces-data-you-already-have-to-grow-your-sales/): In the highly competitive world of eCommerce, it’s become absolutely crucial to understand your customers. In fact, smooth customer experience has turned into one of the most important pillars of the whole field. To provide your customer with the best experience possible, you need to have a clear picture of what they expect. And that’s where big data comes in handy. It’s no secret that the success in eCommerce stands and falls with proper data collection. However, the numbers you can generate can turn out to be overwhelming. That’s why a significantly rising number of companies are looking into solutions […]
- [It is like comparing MS DOS to Windows. Filip Černý of Kytary.cz on how his team chose Samba.ai for marketing automation](https://www.samba.ai/it-is-like-comparing-ms-dos-to-windows-filip-cerny-of-kytary-cz-on-how-his-team-chose-samba-ai-for-marketing-automation/): After many years of cooperation with Samba.ai, Filip Černý still remembers the process of choosing a new solution for marketing automation and emailing. The benefits of Samba.ai were instant. Compared to competition, Samba’s AI-based platform brought seamless user experience, advanced functionalities, and better campaign results. For how long have you been using Samba.ai in Kytary.cz?‍We started using Samba.ai more than four years ago. What other tools did you use before Samba.ai for your email marketing? ‍Before Samba.ai, we developed our own solution for email marketing, but it was too challenging to keep the tool up to date with our needs. […]
- [Introducing new Samba.ai Essentials!](https://www.samba.ai/introducing-new-samba-ai-essentials/): Samba.ai is an AI-powered marketing automation and personalization platform that helps you set your campaigns according to your needs or simply run your activities on autopilot. With Samba.ai Essentials, you can orchestrate email campaigns according to the preferences of your audience segments, launch push notifications, or let machine learning do all the job for you. Samba.ai’s drag&drop menu makes any email campaign creation a breeze and offers a plethora of solutions on how to address particular segments of your audience with the right personalized content. As eCommerce has become an extremely competitive field, knowing your customers is crucial in the […]
- [Digital marketing dictionary](https://www.samba.ai/digital-marketing-dictionary/): Digital marketing uses a lot of specific terms that you need to be familiar with and understand. We compiled a collection of the most frequent terms and notions you will find when using Samba.ai to improve your eCommerce performance. With every term, you find a definition and a short explanation, example or best-practice tips. A/B Testing (split testing or bucket testing) is a method of comparing two versions of content, such as email header, banner or part of a webpage, such as CTA button, to determine which one is better converting. AIV (Average item value): the ratio of the total value […]
- [We consider Samba a powerful tool. Tomáš Bzirský, head of performance marketing in Czech startup Košík, on the cooperation with Samba.ai](https://www.samba.ai/we-consider-samba-a-powerful-tool-tomas-bzirsky-head-of-performance-marketing-in-czech-startup-kosik-on-the-cooperation-with-samba-ai/): Overcoming internal silos is many times the bottleneck of digital transformation in marketing. Samba.ai helped Czech grocery delivery startup Košík to connect the business intelligence team closer to marketing and start benefiting from AI-augmented personalization based on a huge amount of data the startup collects. Why did you start looking for marketing automation technology? We wanted to find a tool for marketing automation and email campaigns to enhance our retention activities and strengthen the customer experience. What was the main reason for choosing Samba.ai? Honestly, Samba is part of Rockaway Group just like Košík. That made things easier. At the […]
- [How to change a first-time buyer into a loyal client with Samba.ai?](https://www.samba.ai/how-to-change-a-first-time-buyer-into-a-loyal-client-with-samba-ai/): Do you want to increase your orders by 84 % as our client prvni-lekarna.cz? More than 50% of our customers get a 10% increase in sales using our platform and best practices, some of them achieve even 30% revenue growth such as Krmeni.cz. For many digital marketers, the funnel ends with converting a lead into a customer and they invest most of the time and resources to chase after leads. After their first purchase, they just start sending a general newsletter and focus on attracting new customers. But every existing customer can become a long-term client, with significantly lower costs than attracting […]
- [Score your clients and increase your sales with the RFM method](https://www.samba.ai/score-your-clients-and-increase-your-sales-with-the-rfm-method/): To prepare an effective email campaign, you not only need a talented chef but also the right ingredients measured in the right proportions. These can be the selection of the right products, prices, content, or shipping time. But what matters the most is who we’re cooking our campaign for. After all, everyone is unique and while some users prefer getting the most out of their budget, others will be satisfied only with premium products of their favorite brands. What’s driving the decision-making process of your customers can sometimes seem like a mystery. According to Salesforce, as many as 52% of […]
- [Samba guide to Google and Yahoo's new email sender requirements for 2024](https://www.samba.ai/samba-guide-to-google-and-yahoos-new-email-sender-requirements-for-2024-2/): Gmail and Yahoo have decided to take the security of email communication one step forward. As one of the most widely used mailbox providers, both will tighten their rules for delivering bulk email messages from 1 February 2024. The goal is to reduce the volume of fraudulent messages such as phishing and spam in general. It’s almost remarkable that both companies were able to agree on the basic principles that both will require. For the most part, these are rules that other mailbox providers, for example, have required before, but on several points this is a major breakthrough in the […]
- [Samba guide to Google and Yahoo's new email sender requirements for 2024](https://www.samba.ai/samba-guide-to-google-and-yahoos-new-email-sender-requirements-for-2024/): Gmail and Yahoo have decided to take the security of email communication one step forward. As one of the most widely used mailbox providers, both will tighten their rules for delivering bulk email messages from 1 February 2024. The goal is to reduce the volume of fraudulent messages such as phishing and spam in general. It’s almost remarkable that both companies were able to agree on the basic principles that both will require. For the most part, these are rules that other mailbox providers, for example, have required before, but on several points this is a major breakthrough in the […]
- [The Art of Pause: Unlocking the Value of Strategic Friction in Online Shopping](https://www.samba.ai/the-art-of-pause-unlocking-the-value-of-strategic-friction-in-online-shopping-2/): Introduction In the e-commerce landscape, friction has often been the nemesis of the customer experience, with businesses striving for the utmost ease and speed in transactions. However, a deeper dive into customer behaviors reveals a counterintuitive truth: strategic friction can enhance the online shopping journey, leading to more thoughtful engagement and higher customer satisfaction. At Samba.ai, we advocate for a paradigm shift where data analytics and machine learning help orchestrate these friction points to benefit both the customer and the brand. The Case for Strategic Friction The concept of friction in online shopping refers to any element that requires additional […]
- [Free Valentines Templates](https://www.samba.ai/free-valentines-templates/): Introduction We have prepared a set of sample templates for the upcoming Valentine’s Day and some tips on how to use the templates correctly. ???? Tips for Successful Valentine’s Day Emailing ✅ Use customer segmentation in Samba for a catchy email subject line – e.g. “Love is in the air: Exclusive Valentine’s Offer ????” Higher relevance in the email subject line will increase the open rate of your campaign.✅ Personalize – use Samba’s features to address customers by name and recommend products based on their interests.✅ Don’t forget the CTA (call-to-action) – for example. “I want a discount,” “Choose a gift,” or “Book a romantic dinner.”✅ Don’t […]
- [Free Easter Email Templates for 2025](https://www.samba.ai/free-easter-email-templates-for-2025/): What’s Inside: ????Easter Greetings Email Templates: Share warm Easter wishes and blessings with friends, family, or customers through these ready-to-use email templates.????Easter Sale Email Templates: Planning a spring sale or special promotion? Our email templates are designed to grab attention and boost your offers.????Easter Event Invitations: Invite your recipients to join your Easter brunch, egg hunt, or any other festive event with these beautifully crafted email templates. How it Works: ????Browse the Templates: Check out our collection of Easter email templates below and choose the one that best fits your needs. ✍️Customize Your Template: Personalize the template by editing the text, colors, and images to […]
- [Precise AI Sales Recommender - personalize promotions view for your clients!](https://www.samba.ai/precise-ai-sales-recommender-personalize-promotions-view-for-your-clients/): How Personalized Offers Increase Sale and Profits In today’s digital era, customers expect personalized experiences, especially when it comes to marketing campaigns and product promotions. One of the tools that enables such personalization in email campaigns is Sale Recommender from Samba.ai. This tool allows e-shops to dynamically adjust email content so that each customer sees the most relevant offers. In today’s digital era, customers expect personalized experiences, especially when it comes to marketing campaigns and product promotions. Samba enables such deep personalization in email campaigns by Sale Recommender. This tool allows e-shops to dynamically adjust email content so that each customer sees the […]
- [The Art of Pause: Unlocking the Value of Strategic Friction in Online Shopping](https://www.samba.ai/the-art-of-pause-unlocking-the-value-of-strategic-friction-in-online-shopping/): Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse felis elit, scelerisque et metus eget, rutrum pharetra erat. In varius, nulla et suscipit ornare, felis dolor pellentesque ex, id auctor tellus purus ut est.
- [How Our AI Sales Recommender Personalizes Promotions for Your Clients](https://www.samba.ai/how-our-ai-sales-recommender-personalizes-promotions-for-your-clients/): In today’s competitive market, generic discounts and one-size-fits-all campaigns often fail to convert. That’s why we built our AI-powered Sales Recommender—a system designed to tailor promotions for each client, maximizing engagement and sales. How It Works Benefits for Your Business

## Pages

- [Cookie settings](https://www.samba.ai/cookie-settings/): What Are Cookies? Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, analyzing how you use our site, and enabling certain website functionality. How We Use Cookies Samba.ai uses cookies for several purposes to enhance your experience and improve our services. Below you can learn about each type of cookie we use and manage your preferences. Cookie Categories 1. Essential Cookies Status: Always Active (Cannot be disabled) These cookies are necessary for our website to function properly and cannot be […]
- [Terms & Conditions](https://www.samba.ai/terms-conditions/): 1. Acceptance of Terms By accessing or using Samba.ai’s website (https://samba.ai/) and services, you (“Customer,” “you,” or “your”) agree to be bound by these Terms and Conditions (“Terms”). If you do not agree to these Terms, do not use our services. Contact Information: Email: sales@samba.ai Address: [Insert Physical Address] 2. Description of Services 2.1 Platform Services Samba.ai provides an AI-powered customer data platform (CDP) that includes: Customer data analytics and insights AI-driven personalization and segmentation Marketing automation and campaign management Predictive analytics (CLV, churn risk, product affinity) Omnichannel marketing execution Retail insights and inventory optimization 2.2 Professional Services We also […]
- [Privacy Policy](https://www.samba.ai/privacy-policy/): 1. Introduction Samba.ai (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://samba.ai/) and use our AI-powered customer data platform and related services. Contact Information: Email: sales@samba.ai Address: [Insert Physical Address] 2. Information We Collect 2.1 Information You Provide Directly Account Information: Name, email address, company details, job title Contact Forms: Information submitted through our consultation requests and contact forms Communications: Information in emails, support tickets, and other communications with us Payment Information: Billing details (processed securely through third-party payment processors) […]
- [Career](https://www.samba.ai/career/): Career Shape the Future of AI-Powered Marketing. Join Us. Work on meaningful challenges that shape the future of personalized marketing & customer experience. Open Positions 👋 Don’t see your perfect role? Send us your CV anyway—we’re always open to great talent.Write Us at hiring@samba.ai. Samba spirit Teammates You’ll Love Working With Our Perks and Benefits Be a integral part of a small team Help shape the future of AI Enjoy a competitive salary Earn performance-based bonuses Flat organizational structure Learn from talented colleagues Get help with relocation if necessary Make the most of flexible working Our Belief We believe our […]
- [Blog](https://www.samba.ai/blog/): Blog Stay on Top of AI-Driven Marketing Insights Actionable tips, product news and free resources to help you convert more customers with AI-powered automation. Best Practices Industry News Product Updates Retail Samba Spotlight All Subscribe to Receive Our Latest News We promise no spam. Just cutting-edge industry insights  delivered straight to your inbox. "*" indicates required fields Your email address ** By submitting this form, I agree that the Terms of Service and Privacy Notice will govern the use of services I recieve and personal data I provide respectively.
- [Contact](https://www.samba.ai/contact/): Contact us Let’s Start a Conversation Have a question, an idea, or just curious about how samba.ai can help? You can use the contact form or drop us a line  at sales@samba.ai. Contact information "*" indicates required fields First name **Last name **Email address ** Phone number **Your company name ** By submitting this form, I agree that the Terms of Service and Privacy Notice will govern the use of services I recieve and personal data I provide respectively. Contact information "*" indicates required fields First name **Last name **Email address ** Phone number **Your company name ** By submitting […]
- [Case Studies](https://www.samba.ai/case-studies/): Case studies Read Success Stories from Our Customers Discover how companies across retail and e‑commerce are leveraging Samba.ai to grow and succeed. Ecommerce Retail All Let’s Start a Conversation Get a free consultation to discuss your needs, explore pricing, or ask us anything.Fill out the quick form, and our experts will get in touch within 24 hours. Contact information "*" indicates required fields First name **Last name **Email address ** Phone number ** By submitting this form, I agree that the Terms of Service and Privacy Notice will govern the use of services I recieve and personal data I provide […]
- [Product](https://www.samba.ai/product/): Product AI Marketing Platform Built for Retail & E‑Commerce Growth Retain high-value customers and find more just like them with automation, smarter segmentation, personalized experiences, and predictive insights. Book a Demo Trusted by 300+ customers, from startups to enterprises Retention Powered by Intelligence. Growth Driven by Automation. Exceptional Customer Experiences. At Scale. Samba.ai is a Customer Data Platform (CDP) with advanced analytics and personalization capabilities, built specifically for retail and ecommerce brands. It equips your team with tools to unify customer data, understand behavior, automate personalized interactions, and boost customer lifetime value across every channel. Book a Demo Samba AI […]
- [Services](https://www.samba.ai/services/): Proffesional Services Strategic Consulting, AI Workshops & Custom Development From TCO analysis to tailored AI models and workshops, our hands-on expert support helps you apply AI where it drives real results in marketing and sales. Free Consultation The path to AI doesn’t have to start with a full platform rollout. Samba.ai offers expert-led services that deliver measurable value — from strategic consulting to commitment-free analytical projects. We help you unlock the potential of your existing data, quickly test high-impact use cases, and move forward only when it makes sense for your business. No long implementation cycles. No platform commitment. Just […]
- [Home](https://www.samba.ai/): Maximize the Value of Every Customer Samba.ai is the AI-powered retail retention platform that unifies email, web, push, and store experiences into one intelligent customer hub. Book a demo Trusted by 300+ customers, from startups to enterprises Samba.ai Drive Results With AI-Powered Personalization Samba.ai is a customer data platform (CDP) that combines insights from AI-driven analytics and marketing execution – helping you understand, engage, and grow your customer base withless effort. Retail Insights Optimize inventory and boost margins with store-levelproduct and supply analysis. Unified Customer View Merge online and offline data for a 360° profile – no more data silos. […]


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