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Privacy Policy

1. Introduction

Samba.ai (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (https://samba.ai/) and use our AI-powered customer data platform and related services.

Contact Information:

2. Information We Collect

2.1 Information You Provide Directly

  • Account Information: Name, email address, company details, job title
  • Contact Forms: Information submitted through our consultation requests and contact forms
  • Communications: Information in emails, support tickets, and other communications with us
  • Payment Information: Billing details (processed securely through third-party payment processors)

2.2 Information Collected Automatically

  • Website Analytics: IP address, browser type, device information, pages visited, time spent on site
  • Cookies and Tracking Technologies: See our Cookie Policy below for detailed information
  • Log Data: Server logs, access times, error reports

2.3 Customer Data (For Platform Users)

When you use our platform, we may process personal data on your behalf as a data processor:

  • End-User Data: Customer data from your retail/e-commerce operations
  • Behavioral Data: Purchase history, website interactions, engagement metrics
  • Predictive Analytics Data: AI-generated insights, customer lifetime value predictions, churn risk scores

3. How We Use Your Information

3.1 Primary Purposes

  • Service Delivery: Providing our AI-powered CDP platform and marketing automation services
  • AI Analytics: Using machine learning algorithms to generate customer insights and predictions
  • Personalization: Creating personalized marketing campaigns and customer experiences
  • Platform Optimization: Improving our AI models and platform functionality
  • Customer Support: Responding to inquiries and providing technical assistance

3.2 Business Operations

  • Account Management: Managing your account and subscription
  • Billing: Processing payments and maintaining billing records
  • Communications: Sending service updates, security alerts, and marketing communications
  • Legal Compliance: Meeting regulatory requirements and legal obligations

3.3 AI and Machine Learning

We use artificial intelligence and machine learning technologies to:

  • Analyze customer behavior patterns
  • Predict customer lifetime value and churn risk
  • Generate personalized product recommendations
  • Optimize marketing campaign performance
  • Segment audiences for targeted marketing

4. Legal Basis for Processing (GDPR)

We process personal data based on the following legal grounds:

  • Contract Performance: To fulfill our service obligations
  • Legitimate Interest: For business operations, analytics, and service improvement
  • Consent: For marketing communications and non-essential cookies
  • Legal Obligation: To comply with applicable laws and regulations

5. Data Sharing and Disclosure

5.1 Service Providers

We may share data with trusted third-party service providers who assist in:

  • Cloud hosting and infrastructure (AWS, Google Cloud, etc.)
  • Payment processing
  • Email marketing platforms
  • Analytics and monitoring tools
  • Customer support platforms

5.2 Business Partners

  • Integration Partners: Platforms that integrate with our services (with your consent)
  • Marketing Channels: Third-party advertising and marketing platforms (for your campaigns)

5.3 Legal Requirements

We may disclose information when required by law, court order, or to protect our rights and safety.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, customer information may be transferred as part of the transaction.

6. Data Security

We implement industry-standard security measures including:

  • Encryption: Data encryption in transit and at rest
  • Access Controls: Role-based access limitations and multi-factor authentication
  • Security Monitoring: Continuous monitoring for security threats
  • Regular Audits: Periodic security assessments and penetration testing
  • Employee Training: Regular security awareness training for all staff

7. Data Retention

  • Account Data: Retained for the duration of your account plus 3 years for legal compliance
  • Customer Data: Processed according to your instructions and deleted upon contract termination
  • Website Analytics: Retained for 26 months
  • Marketing Data: Until you unsubscribe or object to processing

8. Your Rights (GDPR/CCPA)

You have the right to:

  • Access: Request copies of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your personal data
  • Portability: Receive your data in a structured, machine-readable format
  • Restriction: Limit how we process your data
  • Objection: Object to processing based on legitimate interest
  • Withdraw Consent: For consent-based processing

To exercise these rights, contact us at sales@samba.ai.

9. International Data Transfers

We may transfer data to countries outside your jurisdiction. We ensure adequate protection through:

  • Adequacy Decisions: Transferring to countries with adequate data protection
  • Standard Contractual Clauses: Using EU-approved contract terms
  • Appropriate Safeguards: Implementing technical and organizational measures

10. Children’s Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16.

11. California Privacy Rights (CCPA)

California residents have additional rights including:

  • Right to know what personal information is collected
  • Right to delete personal information
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising privacy rights

We do not sell personal information as defined by CCPA.

12. Updates to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes via email or website notice. Your continued use of our services constitutes acceptance of the updated policy.

13. Contact Us

For privacy-related questions or to exercise your rights:

  • Email: sales@samba.ai
  • Data Protection Officer: [Insert DPO contact if applicable]

This privacy policy is designed to comply with GDPR, CCPA, and other applicable privacy laws. Please consult with legal counsel to ensure compliance with your specific jurisdiction’s requirements.

 
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