While the holiday season, and all of the sales the come along with it, are in the rearview, that doesn’t mean your e-commerce business needs to feel the freeze. From shopping rewards to determining new products, we cover six things you should be doing during the winter to ensure you keep that momentum going and how Samba can help you do it.
Now is the perfect time to engage with all those holiday shoppers, rewarding them for their purchase and getting them to shop again. Remember, out of all of the businesses out there, they chose you and those rewards work both ways.
One easy, cost-controlled reward is to offer them free delivery for their next purchase or even for a certain period of time. Using Samba’s filter, Recently Purchased Products, you can identify an entire audience and then execute a campaign all automatically. You can also use more specific filtering on top of that, like those based on a particular product category or a minimum purchase amount. How creative you can get with your campaigns is entirely up to you.
Have you tried Samba’s RFM (Recency, Frequency, and Monetary) segmentation? With it, your customers are broken down into 11 different categories based on those 3 factors and you can work with each group independently. For instance, based on your data Samba knows which customers you can't lose. We call this the “Cannot lose them” segment and these customers shop often and have spent a lot, but they haven’t purchased anything for a while.
Like the “At risk” segment, these are the customers you don’t want to lose to a competitor because of how valuable (i.e. high CLV) they are. So what can you do to help keep them around?
In Samba, you can easily prepare a campaign for them using our flow campaigns.
Here’s an example of a “Cannot lose them” flow campaign:
Do you know what’s a profitable new year's resolution? Acknowledging and rewarding your best, most profitable customers! Using Samba’s customer filters and flow campaigns, you actually have a few ways of going about this.
A great place to start is with the customer filter, Spending (Last 365 days), and setting it to “More than or equal” to an amount you feel is appropriate. Remember, Samba will show you how many customers are filtered out, meaning you can always alter the value if you want to target more people.
Going a step further, you can add more filters on top of that, including Recently Purchased Products, adding a category you want to specifically target or that's important to your business, and build the campaign around that. This is a great way to potentially Introduce new, upcoming products within that category and start building up some excitement.
It’s a new year! That means a fresh start with fresh and new products for your customers to get excited about. So why not let them know about those new products or potentially that entirely new line or category of products launching in 2020?
For example, if you sell pet foods, we bet you have a host of new toys, treats, or food flavors on the horizon. Why not let your customers know that a new flavor of their pet’s beloved treat or food is just about to launch? Or better yet, a new brand of food, which is healthier and more nutritious, can provide you with an ideal upselling opportunity. Best of all, Samba makes it easy to identify and communicate with them.
Since we’re upselling to a higher-priced brand, we want to find customers who paid at least a certain amount and purchased within our targeted category:
Once those parameters are set, continue onto your email template editor and add new products to the email.
Select which new products you want to include:
It’s natural that after the rush of December that there may be some products that need to move out of your inventory. That's why this is the perfect time for a winter sale and Samba can help you not only set it up, but do so in optimal fashion. There are two ways you can go about it:
If you’re choosing the first option, after you prepare your discounts, you can filter these products out by using the Sale (%) product filter, as shown below.
Using that, you can prepare campaigns that feature these discounted items, complete with custom visuals and communications and, of course, Samba’s advanced personalization capabilities, which will show each customer those products that are most relevant.
According to the National Retail Federation, in 2018 US shoppers spent almost $20 billion for Valentine’s Day. That’s a lot of flowers and chocolate!
Jokes aside, Valentine’s Day isn't just about those “traditional” purchases and represents an amazing sales opportunity no matter your business. The only thing required is a bit of creativity.
With that in mind, here are some ideas that go beyond those traditional Valentine’s Day strategies and will help you get a little love come February 14th: