Case studies
Krmeni.cz Increases Revenue by 30% with Samba.ai
30% increase in sales after implementation
Campaign creation costs reduced by 400%
Full marketing automation achieved with one administrator
“After the initial deployment of Samba on the Polish version of the Krmeni.cz e-shop, we achieved an incredible 30% increase in sales. Since the revenue generated by Krmeni.cz totals in the tens of millions of crowns, that is a sizeable increase in profits.”
Adam Horsinka
Online Marketer, Krmeni.cz
Krmeni.cz
Krmeni.cz
Krmeni.cz is a leading Czech e-commerce retailer specializing in pet food and pet care products. Established in the Czech Republic, the company operates across several European markets and offers thousands of high-quality items for dogs, cats, and other pets. Known for its customer-centric approach, Krmeni.cz focuses on reliability, personalization, and seamless shopping experiences for pet owners.
Challenge
Before implementing Samba.ai, the marketing process at Krmeni.cz was resource heavy and fragmented.
Each campaign required coordination between multiple specialists: marketing, product, sales, and programming teams, making campaign creation time-consuming and costly.
With limited automation and a growing international presence, Krmeni.cz needed a more efficient way to manage personalized marketing campaigns across multiple regional e-shops.
Solution
By introducing Samba.ai, Krmeni.cz fully automated its digital marketing operations.
The AI-driven platform took over campaign creation, customer segmentation, and personalized recommendations, previously tasks handled by a four-person team.
According to Adam Horsinka, Samba’s ease of use and comprehensive functionality, including automated personalized emails and triggered campaigns, were key reasons for adopting the platform.
With only one administrator required for oversight, the company dramatically simplified its workflow while delivering a more tailored experience for customers.
“We initially tested several different solutions, but in the end chose Samba. The main reason was its ease of use and powerful automation capabilities.”
Adam Horsinka
Online Marketer, Krmeni.cz
Krmeni.cz
Results
Benefits
Samba.ai empowered Krmeni.cz to significantly boost marketing efficiency and sales performance while reducing manual workload and costs.
- 30% increase in overall sales performance
- 400% reduction in campaign creation costs
- Automation of the entire marketing mix
- Personalized recommendations for every customer
- Improved retention and reactivation of inactive buyers
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