Time for a customer journey check-up! We cover the do's and don'ts you should be cautious about as you optimize your customer experience from discovery to retention.

It’s vital that businesses do what they can to more effectively approach their customers in a way that benefits and provides value to them, while saving the business precious time, money, and resources. We talk about how to do that utilizing RFM.

Learn more about identifying your ideal customer and putting your business on the path to more effective, efficient, and focused sales and marketing efforts.

How well do you know your customer? If you or your colleagues are struggling with understanding your customers it may be time to consider putting together a Customer Journey Map.

As a small- to mid-sized business, ensuring a consistently strong and effective approach to customer service doesn’t have to be difficult. We cover a few priorities you need to be mindful of to make sure your customers have a strong CLV.

Not converting as many shoppers as you would like? Take heart, statistics show that eCommerce retailers can take concrete steps that will have a massive impact on their conversion. Check out some of these recommended best practices.