Samba News - August 2019

November 19, 2019

With the introduction of a host of new features and optimizations, including those related to omni-channel marketing capabilities, web personalization, and business operations, August proved to be a busy month for Samba and things are only accelerating.

Keep reading to learn more about what happened in August and what that bit of foreshadowing pertains to and how it can help your A.I. transition.


We like to think of Samba’s Flow Campaigns as gateways to the world of omni-channel marketing. For the uninitiated, this functionality gives you a means of plotting out your marketing campaigns with easy-to-use, drag-and-drop controls.

Improved Flow Campaign in action

Considering their viability, we’re always working on ways to improve how our users can better use Flow Campaigns. To that end, we’ve recently introduced new optimizations that make the user experience even more accessible and effective, including the introduction of more options on how campaigns can be structured.

Have you ever wanted to share your products and relevant communications in a Facebook post and email at the same time? Or maybe segment customers based on when they’re predicted to reorder and create communications that target the right customers, at the right time? Well, now you can!

Our new Flow Campaign features and functionality will help empower your marketing campaigns to have even more impact while further freeing up your time and resources.


Built from the ground up to ease the burden of adopting A.I., Samba One is our new, specialized solution that integrates Samba’s machine learning capabilities within a user’s website using just one script, providing them with a host of features including web personalization, full-spectrum analytics, and ad serving. The entire integration process requires no existing data feeds, has no significant upfront costs, and includes a no-strings-attached, 30-day money-back guarantee. 

Ultimately, our aim with Samba One was to help businesses and B2B partners eliminate those barriers that prevented them from working with A.I.-powered marketing & insights, whether they be integration complexity, upfront costs, or even lack of knowledge. Just add the Samba One script to your website and get going - that’s all!

To learn more about Samba One and how you can get started, have a look at our website.


Continuing with our push to help partners and businesses better understand and use Samba to more effectively interpret and act on their business data, we’ll soon start introducing Accelerators, which combine Samba best practices, pre-made models, and step-by-step instructions on how to use Samba to certain ends.

Each Accelerator will focus on a specific topic and will give you all the resources you need to better measure, understand, and utilize relevant customer behaviors and data in an effort to build more effective campaigns in Samba.

To learn more about our Accelerators, including when they'll be released, stay tuned to our social channels and the Samba blog.


Many businesses want to get started with A.I.-powered solutions, but don’t have the knowledge or resources to do so. With the introduction of our Partner Network, you can now easily find and connect with partners who can help guide you and put your business in a position to better compete within and meet the ever-evolving demands of today’s A.I.-powered world. 

Whether you're an SMB or an Enterprise-level business, you'll find a partner well-equipped to help your transition to the new A.I.-powered era.

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