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From e-commerce best practices to the latest Samba news we cover the topics that will help you position your online business to better succeed in today's evolving marketplace.

But every existing customer can become a long-term client, with significantly lower costs than attracting a new one. Furthermore, repeat customers bring higher average order value compared to first-time customers. You can achieve that goal with Samba.ai!
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There are many scoring segmentation models and one of the most popular is the RFM. This model is nothing more than assessing points in three categories–Recency, Frequency, and Monetary.
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With proper use of big data and advanced analysis, you can properly understand your customers, respond to their needs in real-time, and forecast their future behavior. It’s time for you to use the data you have gathered to put customer experience on a completely different level. 
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After many years of cooperation with Samba.ai, Filip Černý still remembers the process of choosing a new solution for marketing automation and emailing. The benefits of Samba.ai were instant. Compared to competition, Samba’s AI-based platform brought seamless user experience, advanced functionalities, and better campaign results.
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From September 2021, the new Samba.ai Essentials will replace old Samba.ai’s versions - Bronze, Silver, Gold and Platinum. It’s new product with many new important features dedicated to medium and small sized ecommerces. Learn more about the product and about the migration process. 
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Od září 2021 nahradí nová verze Samba.ai Essentials staré verze Samba.ai: Bronze, Silver, Gold a Platinum. Jedná se o nový produkt s mnoha novými důležitými funkcemi určený pro střední a malé e-shopy. Přečtěte si více informací o Samba Essentials a o procesu migrace. 
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