There are many scoring segmentation models and one of the most popular is the RFM. This model is nothing more than assessing points in three categories–Recency, Frequency, and Monetary.

But every existing customer can become a long-term client, with significantly lower costs than attracting a new one. Furthermore, repeat customers bring higher average order value compared to first-time customers. You can achieve that goal with Samba.ai!

“In terms of price-to-performance ratio, Samba belongs to the best solutions on the market.” And other reasons why have Košík.cz chosen Samba.ai for their marketing automation and email campaigns.

We have compiled eCommerce marketing most frequent terms and abbreviations. It helps you not only better navigate the Samba.ai interface but understand the principles of eCommerce marketing.

Learn how Samba's Personalization can help you keep your visitors more engaged with your e-shop and shopping longer.

Did you know over 30% of your abandoned carts are recoverable? Learn more about how you can tackle your Abandoned Cart strategy with Samba.