Determining the actual value of an email address can help your business better fuel email acquisition efforts, budget more effectively, create viable strategies, and quantify marketing campaigns.

Getting started with the AI transformation of your business is easier than you think and it all starts with something rather simple.

The most important aspect that goes into creating a well-targeted, high-value campaign is having and utilizing advanced filtering tools that are capable of effectively accessing and processing customer data.In this respect, Samba gets the job done.

We've put together a list of 5 marketing design tools for your SMB that you may have missed but definitely deserve a look.

We make a case for these 10 effective ways of using pop-ups in your e-commerce marketing strategy and include plenty of examples to get you inspired.

The importance of making a great first impression with your customers can't be overstated and we have the strategy to help you put your best foot forward.