The most important aspect that goes into creating a well-targeted, high-value campaign is having and utilizing advanced filtering tools that are capable of effectively accessing and processing customer data.In this respect, Samba gets the job done.

We've put together a list of 5 marketing design tools for your SMB that you may have missed but definitely deserve a look.

We make a case for these 10 effective ways of using pop-ups in your e-commerce marketing strategy and include plenty of examples to get you inspired.

The importance of making a great first impression with your customers can't be overstated and we have the strategy to help you put your best foot forward.

If you're not working with Customer Lifetime Value now's a great time to start with these 5 effective strategies for getting the most out of it.

To help you get the best out of your marketing segmentation, we've put together strategies you can employ for 5 key e-commerce segments.